Beverage Holder

ABSTRACT

A beverage holder for securing a beverage container to a support surface is provided. In one example, the beverage holder also insulates the beverage container. The beverage holder has a deformable base, which may be concave in shape. The base is constructed to act as a suction device to releasably attach the beverage holder to the support surface. A sidewall connects to the base to form a cylindrical void. Sidewall projections are spaced apart on the sidewall and extend into the void. The sidewall projections are constructed and arranged to frictionally engage the beverage container. In use, the beverage container is received into the void, and as the beverage container is pressed into the void, the deformable base suctionally couples to the support surface. The sidewall projections act to securely hold the beverage container in the void, while allowing air to escape.

RELATED APPLICATIONS

This application claims priority to U.S. patent application number 60/708,003, filed Aug. 12, 2005, and entitled “Beverage Holder”.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates to the field of beverage holders. More particularly, the present invention relates to an beverage holder that can be releasably attached to a surface.

2. Description of the Related Art

Beverage holders have been available for a number of years and are well known in the art. Some of these beverage holders are made of insulating material so that the canned or bottled beverages are maintained a temperature close to the temperature of the beverage prior to being placed in the beverage holder. The insulating material also helps to insulate the hand from very cold or very hot beverages. These beverage holders are typically made of Styrofoam or Neoprene. The beverage holder is typically in the shape of a cylinder into which the beverage container is inserted. Beverage holders of this type are typically constructed from insulating material, in the form of tubing or rectangular sheets, cut to suitable lengths, formed into the appropriate cylindrical shape if necessary, and fitted with a flat round bottom piece of similar insulating material, usually provided with a drain hole. The bottom piece of the beverage holder is typically held in place by an adhesive material. These beverage holders will typically remain upright and are stable on flat, unmoving surfaces.

While the beverage holders described above serve their purpose adequately, it is often desirable to be able to use an insulating beverage holder in a situation where the available surfaces upon which to place a beverage holder are subject to sudden, unexpected movement. In certain vehicles such as marine craft, airplanes, RV motor homes, and the like, table-type support surfaces are provided for supporting food and beverages. A recurring problem in such vehicles are the overturning and sliding of beverage containers on the support surfaces when the vehicle accelerates or changes direction, or in the case of marine craft and airplanes, experiences buffeting associated with waves or air pockets. While it is desirable to prevent sliding and tipping of the container due to changes in the speed, orientation or direction of the vehicle, it is also desirable to have the ability to easily lift the beverage container, with or without the beverage holder, for the purpose of drinking or pouring from it without having to use undue force or two hands to do so.

One solution used in the art to prevent the sliding of beverage holders due to directional changes experienced by the support surface upon which the beverage holder rests, is to use a non-slip coating on the base of the beverage holder. While this solution seems useful, the reality is that applying this type of coating increases the manufacturing cost of the beverage holder significantly, and moreover, the increased surface friction may actually increase the tendency for tip over for the beverage container and beverage holder combination. This increased tendency for tip over occurs because inertial forces that would normally cause slippage without the non-slip coating, now cause the beverage container and beverage holder combination to tip over instead. Increasing the size of the base on beverage holders of this type might help alleviate this problem, but to provide a larger base, the thickness of the base must also be increased to provide stability. Increasing the thickness of the base would tend to raise the center of gravity of the beverage holder, which would increase the tendency for tip over as well, and defeat the purpose of the larger base. Additionally, the problem arises of increased cost of manufacture for producing a beverage holder with a larger base and non-slip coating, as well as the larger size of the base of the beverage holder creating a larger, heavier, unsightly and even unwieldy insulating beverage holder.

Therefore, a need exists for a device that can be used to hold beverage containers, that can be releasably attached to surfaces that are subject to sudden or unexpected changes of speed, direction and orientation of a vehicle, and that can still be handled easily without the need for using two hands or undue force. In some cases, it may also be desirable that the beverage holder provide an insulating function.

SUMMARY OF THE INVENTION

Briefly, the present invention provides a beverage holder for securing a beverage container to a support surface. In one example, the beverage holder also insulates the beverage container. The beverage holder has a deformable base, which may be concave in shape. The base is constructed to act as a suction device to releasably attach the beverage holder to the support surface. A sidewall connects to the base to form a cylindrical void. Sidewall projections are spaced apart on the sidewall and extend into the void. The sidewall projections are constructed and arranged to frictionally engage the beverage container. In use, the beverage container is received into the void, and as the beverage container is pressed into the void, the deformable base suctionally couples to the support surface. The sidewall projections act to securely hold the beverage container in the void, while allowing air to escape.

Advantageously, the beverage holder securely and reliably adheres to the support surface, enabling a beverage container to be safely and securely held in place. In some constructions, the beverage holder may also provide an insulating effect for the beverage container.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention is described herein with reference to the following drawings. The drawings are provided for purposes of illustration only and not limitation. It should be noted that for clarity and ease of illustration, these drawings are not made to scale.

FIG. 1 a-1 c are a top view, side view, and perspective front view, respectively, of an insulated beverage holder in accordance with the present invention;

FIG. 2 a-e are front, side, left side perspective, right side perspective, and top views, respectively, of the sidewall projection fin of the insulated beverage holder in accordance with the present invention;

FIG. 3 a-3 b are a cross sectional view and a close up view of detail area, respectively, of an insulated beverage holder with sidewall projection fins in accordance with the present invention;

FIG. 4 a-4 b are a top view and cross sectional view, respectively, of an insulated beverage holder with hemi-cylindrical sidewall projections in accordance with the present invention;

FIG. 5 a-5 b are a top view and cross sectional view, respectively, of an insulated beverage holder with a central vent hole and having no sidewall projections in accordance with the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT

Certain embodiments of the invention are described below in connection with the drawings. It should be understood that the invention is not limited by the detailed description and the drawings, but is to be defined by the scope of the appended claims.

Referring now to FIGS. 1 a-1 c, an insulated beverage holder 10 is illustrated. Although the beverage holder is described as an insulting beverage holder, it will be appreciated that the insulating effect is obtained by selection of construction material, as well as the height of the beverage container. For example, a relatively short beverage holder will provide less insulating effect than a taller beverage holder made of the same insulating material. Further, the insulating effect will also depend on the height and shape of the beverage container. A short beverage container will have more surface area insulated than a tall beverage container, which will have more surface area exposed. According, the insulating effect may be set according to the expected height and size of the beverage container, by the height of the beverage holder, and by the type of material used to construct the beverage holder.

Insulated beverage holder 10 may be advantageously used to releasably attach a beverage to a surface subject to sudden or unexpected movement or changes in speed, direction or orientation while maintaining the beverage held within the insulated beverage holder 10 at or near the temperature of the beverage prior to placing said beverage in the beverage holder's 10 cylindrical void 19. The insulated beverage holder 10 is made of insulating material. It will be appreciated that materials with less-insulting effect may be used when the insulating effect in not needed or desirable. The insulating material may be for example, A.B.S, Neoprene, Polyurethane, Polystyrene, PVC, Silicone Rubber, and Foams (Neoprene, Polystyrene, Polyurethane, or Silicone). Insulated beverage holder 10 is constructed such that it possesses a deformable concave shaped base 12, a sidewall 14, sidewall projection fins 16, and a central cylindrical void 19. Insulated beverage holder 10 is preferably formed such that the base 12, sidewall 14, and sidewall projection fins 16 are integrally formed as a single unit. It will be understood that insulated beverage holder 10 can also be formed such that the base 12, sidewall 14, and sidewall projections 16 are made as separate pieces and assembled together.

A beverage container, cup, can, or bottle, is placed within the cylindrical void 19 of the insulated beverage holder 10. The insulated beverage holder 10 with beverage container is then pressed down upon a surface, deforming the deformable concave base 12, thereby forcing air out from below the insulated beverage holder 10. It will also be appreciated that the insulated beverage holder 10 can be releasably attached to a surface prior to placing the beverage container in the insulated beverage holder 10 cylindrical void 19. Upon release of the downward pressure on the insulated beverage holder 10, the deformable base 12 reforms its shape creating a vacuum, or suction, in the space below the base 12 from where the air was displaced. The vacuum beneath the base 12 of the insulated beverage holder 10 acts to hold the beverage in place on said surface, preventing the beverage container from tipping over or spilling when a sudden or unexpected change in speed, direction, or orientation of the beverage support surface occurs. For example, it may be desirous to be able to maintain the temperature of a beverage while boating, and also to ensure the beverage is not spilled or lost overboard when the boat is turned or tossed from wave motion. The vacuum or suction is released by gently prying the edge of the base 12 up to allow air to enter the evacuated space beneath the insulated beverage holder 10, which in turn releases the insulated beverage holder from attachment to the surface in the vehicle to which said beverage holder 10 had been releasably attached. It will be appreciated that other methods to release the beverage holder from the surface to which it is attached are possible as well, for example a simultaneous twisting and lifting motion.

The beverage container is held firmly in place in the central cylindrical void 19 of the insulated beverage holder 10 by being frictionally engaged by the sidewall projection fins 16 that form the perimeter of the cylindrical void. When a beverage container is placed within the void, the fins are reversibly contacted with the beverage container. The sidewall projection fins 16, being made of a pliable or deformable yet insulating material, fold or bend as the beverage container is placed into the central cylindrical void 19, thus forming a frictional coefficient between the surface of the beverage container and the sidewall projection fins 16. The frictional engagement is sufficient to hold the beverage container in place, yet still allow the beverage container to be easily removed from the insulating beverage holder 10, in order to consume said beverage, without releasing the insulating beverage holder 10 from the surface to which it is attached.

Insulated beverage holder 10 is constructed to accept beverage containers whose diameter falls in a range of between about 45 millimeters to about 85 millimeters into the central cylindrical void 19. It is understood that the central cylindrical void 19 is formed by the perimeter established by the sidewall projection fins 16. It will be appreciated that the central cylindrical void 19 can be made larger by decreasing the depth of the sidewall projection fins 16 with respect to the area from which the sidewall projection fins 16 protrude from the insulated beverage holder sidewall 14. It will also be appreciated that the central cylindrical void can be made smaller by increasing the depth of the sidewall projection fins 16 with respect to the area from which the sidewall projection fins 16 protrude from the insulated beverage holder sidewall 14. Thus it will be appreciated that beverage containers larger or smaller than the range described above can also be accommodated by the present invention.

Insulated beverage holder 10 can be constructed such that the height of the sidewall 14 falls in a range of between about 50 millimeters to about 200 millimeters. It will be understood by one of skill in the art that beverage containers come in numerous heights, and that to effectively insulate a beverage container of any given height, the appropriate height insulated beverage holder 10 must be used. It will also be understood that to provide maximal insulation, the sidewall 14 height of an insulating beverage holder 10 should be such that most of the beverage container rests within the height of the sidewall 14 of the beverage holder 10. It will be appreciated that when the insulating beverage holder 10 mostly covers the beverage container, any temperature changes of the beverage, due to exposure to ambient temperature or direct sunlight, are minimized. Therefore it will be understood that insulating beverage holder 10 will be most advantageously adapt to particular uses if available in a variety of sizes.

Referring now to FIGS. 2 a-2 e, various views of a sidewall projection fin 20 are illustrated. FIG. 2A illustrates the view of the front edge view of sidewall fin projection 20, from the front edge 24 to projection from sidewall 28. FIG. 2B illustrates the left side view of the sidewall projection 20. FIGS. 2C and 2D illustrate the right and left side perspective views, respectively, of sidewall projection fin 20. Sidewall projection fin 20 increases in height as the view passes from front edge 24 to point of projection from sidewall 22. FIGS. 2C and 2D also illustrates the taper of the fin from front edge 24 to sidewall projection point 22. FIG. 2E illustrates the top view of the sidewall fin projection 20. FIG. 2E illustrates the taper of the sidewall fin 20 and also illustrates the manner in which the sidewall fin 20 projects from the sidewall 22.

The entire area between the front edge 24 of the sidewall projection 20 and the emergence from the sidewall 22 is available to frictionally engage the beverage container to ensure the beverage container is held firmly. The sidewall projection 20, being constructed with material that is insulating and deformable, will bend or flex to allow the beverage container to occupy the beverage space 19 shown in FIG. 1A, thereby allowing the area described above to frictionally engage the beverage container. While the sidewall projection fins 20 in FIG. 2A-2E are drawn to be uniform in shape and size, it will be understood that the sidewall projection fins 20 can be formed in such a way as to increase or decrease in size from top to bottom of the fin. It will also be appreciated that the sidewall fin may be formed in a variety of shapes.

Referring now to FIG. 3A-3B, illustrated is a thin cross section view of insulated beverage holder 30 having the sidewall 34, base 32 and sidewall projection fins 38 integrally formed as a single unit, and beverage space 36 formed by the cylindrical void described from the perimeter formed by sidewall fin projections 38. It will be appreciated that the concave shape of base 32, in conjunction with base 32 being deformable, allows the base 32 of insulated beverage holder 30 to act as a suction device. Insulated beverage holder 30 having sidewall projection fins 39 emerging from sidewall 43 can frictionally engage a beverage container placed in beverage space 36.

Also illustrated in FIG. 3A is detail area FIG. 3B. As shown in FIG. 3B detail area 34 illustrates the flattened rim 41 of base 32. Flattened rim 41 of base 32 provides additional stability to help prevent the beverage container and insulated beverage holder 30 from tipping over or spilling when a sudden or unexpected change in speed, direction, or orientation of the vehicular support surface occurs. Flattened rim 41 of base 32 will also aid in maintaining suction of the beverage holder 30 to the surface which beverage holder 30 is pressed onto. Flattened rim 41 provides additional surface area for the vacuum to exert its force on, and also requires any escaping air to move further from the central suction pocket located in the concave area of base 32, below the beverage container space 36, before allowing escaping air to completely release suction, thus helping to maintain the integrity of the suction. It will be understood that the flattened rim 31 of base 32 will be most advantageously used when the width of flattened rim 41 is at least 2 millimeters wide. It will also be appreciated that the flattened rim 41 of base 32 of insulating beverage holder 30 can be manufactured to any desired width and that certain widths may prove more advantageous in certain conditions. For example, insulating beverage holder 30 with base 32 having a flattened rim 41 of at least greater than 2 millimeters might provide better suction, when compared to a similar beverage holder 30 with a flattened rim 32 of less than 2 millimeters, for holding insulated beverage holder 30 in place on a marine craft where water spray from waves may wet available support surfaces.

Referring now to FIGS. 4A-4B, illustrated is a top view of a beverage holder 45 having a deformable concave base 47, hemi-cylindrical side wall projections 51 emerging from sidewall 49 and forming, from the perimeter described from the sidewall projections, the beverage container space 54, or cylindrical void. It is understood that the hemi-cylindrical sidewall projections can be fashioned, for example, as either solid hemi-cylindrical rods emerging from sidewall 49, or hollow hemi-cylindrical tubes emerging from sidewall 49. Beverage holder 45 may be advantageously used to releasably attach a beverage to a surface subject to sudden or unexpected movement or changes in speed, direction or orientation. Beverage holder 45 is sized to accommodate a typical 12 oz. beverage container, as well as standard 16 oz. plastic water bottles. Other types of bottles and cans, such as beer bottles, may also be used.

The Beverage holder 45 is relatively short for many standard beverage cans and bottles, so may provide only limited insulating effect. The beverage holder 45 may have more insulating effect by selecting a more insulating material, or by increasing the wall height. The insulating material may be for example, A.B.S, Neoprene, Polyurethane, Polystyrene, PVC, Silicone Rubber, and Foams (Neoprene, Polystyrene, Polyurethane, or Silicone). A beverage container, cup, can, or bottle, is placed within the cylindrical void 54 of the insulated beverage holder 45. The beverage holder 45 with beverage container is then pressed down upon a surface, deforming the deformable concave base 47, thereby forcing air out from below the insulated beverage holder 45. It will also be appreciated that the beverage holder 45 can be releasably attached to a surface prior to placing the beverage container in the insulated beverage holder 45 cylindrical void 54. Upon release of the downward pressure on the insulated beverage holder 45, the deformable base 47 reforms its shape creating a vacuum, or suction, in the space below the base 47 from where the air was displaced. The vacuum beneath the base 47 of the beverage holder 45 acts to hold the beverage in place on said surface, preventing the beverage container from tipping over or spilling when a sudden or unexpected change in speed, direction, or orientation of the beverage support surface occurs. For example, it may be desirous to be able to maintain the temperature of a beverage while boating, and also to ensure the beverage is not spilled or lost overboard when the boat is turned or tossed from wave motion. The vacuum or suction is released by gently prying the edge of the base 47 up to allow air to enter the evacuated space beneath the insulated beverage holder 45, which in turn releases the beverage holder from attachment to the surface in the vehicle to which said beverage holder 45 had been releasably attached. It will be appreciated that other methods to release the beverage holder from the surface to which it is attached are possible as well, for example a simultaneous twisting and lifting motion.

The beverage container is held firmly in place in the central cylindrical void 54 of the insulated beverage holder 45 by being frictionally engaged by the sidewall projections 51 that emerge from sidewall 49 and form the perimeter of the cylindrical void 54. When a beverage container is placed within the void 54, the sidewall projections 51 are reversibly contacted with the beverage container. The sidewall projections 51, being made of a pliable or deformable yet insulating material, deform as the beverage container is placed into the central cylindrical void 19, thus forming a frictional coefficient between the surface of the beverage container and the sidewall projections 51. The frictional engagement is sufficient to hold the beverage container in place, yet still allow the beverage container to be easily removed from the insulating beverage holder 45, in order to consume said beverage, without releasing the insulating beverage holder 45 from the surface to which it is attached.

Beverage holder 45 is constructed to accept beverage containers whose diameter falls in a range of between about 45 millimeters to about 85 millimeters into the central cylindrical void 54 or beverage container space. It is understood that the central cylindrical void 54 is formed by the perimeter established by the sidewall projections 54. It will be appreciated that the cylindrical void 54 can be made larger by making the sidewall projections 51 thinner with respect to the area from which the sidewall projections 51 emerge from the beverage holder sidewall 49. It will also be appreciated that the cylindrical void 54 can be made smaller by making the sidewall projections 51 thicker with respect to the area from which the sidewall projections 51 protrude from the insulated beverage holder sidewall 49. Thus it will be appreciated that beverage containers larger or smaller than the range described above can also be accommodated by the present invention.

Beverage holder 45 can be constructed such that the height of the sidewall 49 falls in a range of between about 50 millimeters to about 200 millimeters. It will be understood by one of skill in the art that beverage containers come in numerous heights, and that to effectively insulate a beverage container of any given height, the appropriate for height insulated beverage holder 45 should be selected, if an insulating effect is desired. It will also be understood that to provide maximal insulation, the sidewall 49 height of an beverage holder 45 should be such that most of the beverage container rests within the height of the sidewall 49 of the beverage holder 45. It will be appreciated that when the beverage holder 45 mostly covers the beverage container, any temperature changes of the beverage, due to exposure to ambient temperature or direct sunlight, are minimized. Therefore it will be understood that beverage holder 45 may be advantageously provided in a variety of sizes and heights.

Illustrated in FIG. 4B is a cross section view of beverage holder 45 constructed such that the deformable concave shaped base 47, sidewall 49, sidewall projections 51, and flattened base rim 57 are integrally formed as a single unit. It will be understood that beverage holder 45 can also be formed such that the sidewall 47, sidewall projections 54, base 47 and flattened base rim 57 are made as separate pieces and assembled together. Flattened base rim 57 of base 47 provides additional stability to help prevent the beverage container and insulated beverage holder 45 from tipping over or spilling when a sudden or unexpected change in speed, direction, or orientation of the vehicular support surface occurs. Flattened base rim 57 of base 47 will also aid in maintaining suction of the beverage holder 45 to the surface which beverage holder 45 is pressed onto. Flattened base rim 57 provides additional surface area for the vacuum to exert its force on, and also requires any escaping air to move further from the central suction pocket located in the concave area of base 47, below the beverage container space 51, shown in FIG. 4A, before allowing escaping air to completely release suction, thus helping to maintain the integrity of the suction. It will be understood that the flattened base rim 57 of base 47 will be most advantageously used when the width of flattened base rim 57 is at least 2 millimeters wide. It will also be appreciated that the flattened base rim 57 of base 47 of insulating beverage holder 45 can be manufactured to any desired width and that certain widths may prove more advantageous in certain conditions. For example, beverage holder 45 with base 47 having a flattened base rim 57 of at least greater than 2 millimeters might provide better suction, when compared to a similar beverage holder 45 with a flattened base rim 57 of less than 2 millimeters, for holding insulated beverage holder 45 in place on a marine craft where water spray from waves may wet available support surfaces.

Referring now to FIG. 5A-5B, illustrated are top view and cross section view, respectively, of insulated beverage holder 60. Insulated beverage holder 60 has deformable sidewall 64, cylindrical void 66 to hold a beverage container, and deformable concave base 62 with flattened base rim 71 and vent hole 69. Illustrated in FIG. 5B is a cross section view of insulated beverage holder 60 constructed such that the sidewall 64, deformable concave shaped base 62 with vent hole 69 and flattened base rim 71 are integrally formed as a single unit. It will be understood that insulated beverage holder 60 can also be formed such that the sidewall 64, deformable concave base 62, vent hole 69 and flattened base rim 71 are made as separate pieces and assembled together.

Insulated beverage holder 60 is constructed in a manner that sidewall 64, devoid of sidewall projections, frictionally engages a beverage container placed into the cylindrical void 66. It will be understood that insulated beverage holder 60 will be most advantageously useful if the inner diameter of sidewall 64 is only marginally greater than the diameter of the beverage container to be placed in cylindrical void 66.

Insulated beverage holder 60 may be advantageously used to releasably attach a beverage container to a surface subject to sudden or unexpected movement or changes in speed, direction or orientation while maintaining the beverage held within the insulated beverage holder 60 at or near the temperature of the beverage prior to placing said beverage in the beverage holder's 60 cylindrical void 66. The insulated beverage holder 60 is made of insulating material. The insulating material may be for example, A.B.S, Neoprene, Polyurethane, Polystyrene, PVC, Silicone Rubber, and Foams (Neoprene, Polystyrene, Polyurethane, or Silicone). A beverage container, cup, can, or bottle, is placed within the cylindrical void 66 formed by the deformable sidewall 64 of insulated beverage holder 60. Insulated beverage holder 60 with beverage container is then pressed down upon a surface, deforming the deformable concave base 62, thereby forcing air out from below the insulated beverage holder 60 deformable concave base 62. Upon release of the downward pressure on the insulated beverage holder 60, the deformable base 62 reforms its shape creating a vacuum, or suction, in the space below the base 62 from where the air was displaced. The vacuum beneath the base 62 of the insulated beverage holder 60 acts to hold the beverage in place on said surface, preventing the beverage container from tipping over or spilling when a sudden or unexpected change in speed, direction, or orientation of the beverage support surface occurs. For example, it may be desirous to be able to maintain the temperature of a beverage while boating, and also to ensure the beverage is not spilled or lost overboard when the boat is turned or tossed from wave motion. It will be understood that insulated beverage holder 60 having vent hole 69 will require that a beverage container be frictionally engaged in cylindrical void 66 in order to form suction beneath deformable concave base 62 having flattened rim 71. Because insulated beverage holder 60 is constructed so that sidewall 64 is deformable, it will be appreciated that insulated beverage holder 60 will accept beverage containers that fall within a range of diameters. It will also be appreciated that to be most advantageously useful insulated beverage holder will be available in a variety of sizes to accommodate beverage containers of vastly different diameters. One of skill in the art will understand that as the deformable sidewall 64 of insulated beverage holder 60 is deformed outwards to accept larger diameter beverage containers, the height of the sidewall 64 will be shortened. One of skill in the art will understand that to provide maximal insulation, the sidewall 64 height of an insulating beverage holder 60 should be such that most of the beverage container rests within the height of the sidewall 64 of the beverage holder 65. It will be appreciated that when the insulating beverage holder 60 mostly covers the beverage container, any temperature changes of the beverage, due to exposure to ambient temperature or direct sunlight, are minimized. It will also be appreciated that deformable sidewall 64 is not infinitely elastic, and in order to maintain maximal insulation, insulated beverage holder 60 will be most advantageously useful if available in a number of different diameters and sidewall heights.

Flattened base rim 71 of base 62 of insulated beverage holder 60 provides additional stability to help prevent the beverage container and insulated beverage holder 60 from tipping over or spilling when a sudden or unexpected change in speed, direction, or orientation of the vehicular support surface occurs. Flattened base rim 71 of base 62 will also aid in maintaining suction of the beverage holder 60 to the surface which beverage holder 60 is pressed onto. Flattened base rim 71 provides additional surface area for the vacuum to exert its force on, and also requires any escaping air to move further from the central suction pocket located in the concave area of base 62, below the beverage container space 66, before allowing escaping air to completely release suction, thus helping to maintain the integrity of the suction. It will be understood that the flattened base rim 71 of base 62 will be most advantageously used when the width of flattened base rim 71 is at least 2 millimeters wide. It will also be appreciated that the flattened base rim 71 of base 62 of insulating beverage holder 60 can be manufactured to any desired width and that certain widths may prove more advantageous in certain conditions. For example, insulating beverage holder 60 with base 62 having a flattened base rim 71 of at least greater than 2 millimeters might provide better suction, when compared to a similar beverage holder 60 with a flattened base rim 71 of less than 2 millimeters, for holding insulated beverage holder 60 in place on a marine craft where water spray from waves may wet available support surfaces.

Although the foregoing has described certain preferred embodiments, other embodiments will be apparent to those of ordinary skill in the art from the disclosure herein. Additionally, other combinations, omissions, substitutions and modifications will be apparent to the skilled artisan in view of the disclosure herein. Accordingly, the present invention is not to be limited by the preferred embodiments, but is to be defined by reference to the following claims. 

1. A beverage holder for securing a beverage container to a support surface, comprising: a deformable concave base; a sidewall connected to the base and generally forming a cylindrical void; sidewall projections spaced apart on the sidewall and extending into the void; and wherein the concave base of the beverage holder is constructed to act as a suction device to releasably attach the beverage holder to a support surface and the sidewall projections are constructed to frictionally engage the beverage container.
 2. The beverage holder of claim 1 wherein the sidewall is cylindrical in shape.
 3. The beverage holder of claim 1 wherein the sidewall has at least 5 sides generally forming a void whose horizontal cross section approximates a circle connected to the base and which can accept a beverage container
 4. The beverage holder of claim 1 wherein the base, sidewall, and sidewall projections are constructed from an insulating material.
 5. The beverage holder of claim 4 wherein the insulating material is one selected from the group consisting of; A.B.S, Neoprene, Polyurethane, Polystyrene, PVC, Silicone Rubber, and Foams (Neoprene, Polystyrene, Polyurethane, or Silicone).
 6. The beverage holder of claim 1 wherein the base, sidewall, and sidewall projections are integrally formed as a single unit.
 7. The beverage holder of claim 1 wherein each of the sidewall projections is in the form of a fin.
 8. The beverage holder of claim 7 wherein each of the fin shaped sidewall projections is of uniform size the entire length of the fin.
 9. The beverage holder of claim 7 wherein each of the fin shaped sidewall projections increases in size towards the bottom of the fin
 10. The beverage holder of claim 1 wherein each of the sidewall projections is selected from the group consisting of; a solid hemi-cylindrical rod, a hollow hemi-cylindrical tube, a solid hemisphere, and a hollow hemisphere.
 11. The beverage holder of claim 1 wherein the sidewall projections are spaced evenly around the sidewall.
 12. The beverage holder of claim 11 wherein the number of projections spaced evenly around the sidewall numbers between about 6 to about 17 projections.
 13. The beverage holder of claim 1 wherein the base, sidewall, and sidewall projections are formed separately and assembled together.
 14. The beverage holder of claim 1 wherein the height of the sidewall is in the range of between about 50 millimeters to about 200 millimeters.
 15. The beverage holder of claim 1 wherein the diameter of the cylindrical void formed by the sidewall or sidewall projections is in the range of between about 45 millimeters to about 85 millimeters.
 16. The beverage holder of claim 1 wherein the height of the sidewall projections spaced apart on the sidewall is in the range of between about 35 millimeters to about 175 millimeters.
 17. A beverage holder for securing a beverage container to a support surface, comprising: a deformable concave base; a sidewall connected to the base and generally forming a cylindrical void; and wherein the concave base of the beverage holder is constructed to act as a suction device to releasably attach the beverage holder to a surface and the sidewall is constructed to frictionally engage the beverage container.
 18. The insulating beverage holder of claim 17 wherein the base and sidewall are constructed from an insulating material.
 19. The beverage holder of claim 17 wherein the base and the sidewall are constructed from a material selected from the group consisting of; A.B.S, Neoprene, Polyurethane, Polystyrene, PVC, Silicone Rubber, and Foams (Neoprene, Polystyrene, Polyurethane, or Silicone).
 20. The beverage holder of claim 17 wherein the base and are integrally formed as a single unit.
 21. The beverage holder of claim 17 wherein the base and sidewall are formed separately and assembled together to form a functional insulating beverage holder. 